Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques.
Direct marketing is predominantly used by small to medium enterprises with limited advertising budgets.

Due to the many different forms of direktmarketing my focus lays on internet marketing (also referred to as online-marketing or web-marketing). The goal is to create a captivating connection between theory and practical experience. Thereby I glaze into and focus on the following sections - affiliate marketing and global network marketing.

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